Growing a B Corp sustainability supply chain – GoodSense ethical marketing
It was exciting to find that within our first six months of being a Certified B Corporation ( B Corp ), GoodSense was a link in a sustainability supply chain. As a marketing company, we’d both bought services from a fellow B Corporation and been chosen by a B Corp.
GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar
On 10th February, as the cyclone veered closer, Katherine contributed to the Global Sustainable Business Summit,
Marketing sustainability insights – period undies
Period undies brand Thinx has announced a US$5m settlement to customers. The case has important lessons for all brands making environmental claims.
B Corp Certified – GoodSense ethical marketing
GoodSense ethical marketing is now officially good! As a Certified B Corporation, we’re accredited for social and environmental performance, accountability and transparency.
Don’t greenwash – you’ll make yourselves look like idiots
Our founder Kath Dewar on this and more in Radio NZ interview on greenwash and what makes for good marketing of sustainability.
Hooray for Kate Jamieson!
Even in the spatial and temporal distortions of lockdown, the universe can sometimes deliver tāonga to us. The universe gifted GoodSense a treasure this past winter in the talented comet that is Kate Jamieson. An experienced all-round marketer, Kate decided a good while ago she would only use her talents for good, and joined our […]
SBN Awards finalists – sharing sustainable marketing skills
We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for Impact …
Plastic free pioneers!
Ground breaking organisations are responding to New Zealanders growing call for businesses to help them go plastic-free. At GoodSense we’ve been stoked to begin work with two such plastic-free pioneers this year – and to see one of our clients who was new in 2019 go from strength to strength.
Five Great Examples of Sustainability Marketing
Allanah Robinson, a GoodSense marketing expert, shares take-home messages for great sustainability marketing from five international brands getting it right. Read on to find out more and consider what could work for your organisation.
Getting started – Business sustainability resources
Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools to support your journey.