Marketing claims about environmental and social benefits? Handle with care!
GoodSense ethical marketing team member Kylie Bailey talks to Stuff about greenwash and marketing sustainability
What the New Zealand Climate Act means for marketing
To celebrate the new Zero Carbon Act, here’s a flourish of five examples of marketing for a lower-carbon future.
Zero Carbon Christchurch Conference 2019
GoodSense conducted a workshop at the Carbon Zero Christchurch conference on 11th October 2019 and were delighted to support Enviro-Mark Solutions and the Sustainable Business Network with this ako.
How we use flexi-working at GoodSense
GoodSense is an ethical marketing business that has been leading in marketing sustainability since 2010. We have a team of a dozen experienced people across four centres – Auckland, Taupo, Wellington and Christchurch – and no office. We have a dozen home offices and one of our Directors, Jo Patterson, has a desk in a […]
SBN Conference 2019 – Communicating The End of Plastic as We Know It
GoodSense conducted a workshop at ‘The end of plastics as we know it conference’ on 28th August 2019 and were delighted to support the Sustainable Business Network with this ako.
Ethical marketing and telling climate action stories – Stuff interview
GoodSense ethical marketing specialist interview by Stuff about Snowberry climate action and ethical marketing.
How greenwashing became big business
How greenwash became big business
Kath Dewar, quoted by Stuff:
“Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.”
Read more from our interview with The Spinoff, 10 May 2018
The Future of Food is more mindful
The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.
Make 2018 the year to go green
The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.
Kiwi consumers are voting with our wallets
Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones [business leaders] realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017