Finalists for Transformational Leadership – Sustainable Business Awards

15 years of trying to do what’s right – now we’re ‘Next’ Since we founded in 2010, GoodSense has established, and done our best to show leadership in, best-practice in marketing sustainability. Now we’re on the Next List, as the only marketing and communications sector business among 119 Sustainable Business Award finalists in 2025. This […]
Ethical marketing sharing and learning Q4 2024

Our ethical marketing and science communications work at GoodSense is always evolving. As a team we aim for ‘ako’ – in which we learn together, along with those we teach – in all our work.
Science communication channels – Plugged in to all your choices?

During seven years of science communication work across five of the National Science Challenges in Aotearoa, and in our other science communication work with clients, we used a wide range of communication channels.
Comms Declare – GoodSense is first in Aotearoa – who’s next?
When Comms Declare told us they were now inviting people in marketing and communications in Aotearoa it was easy for us to decide to Declare ourselves for the climate.
Let’s share stuff and do good

Little Big Shed is the brand-new online platform to help people share stuff and do good.
Guest blog: 5 Must-Read Books for Change Makers

Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest.
Social impact – Sunday spotlights Woven Earth

Sunday magazine features Woven Earth’s support for families harmed by domestic violence
How ethical are your social media choices?

Does the ethical approach of the social media channels you use for communications and marketing reflect your values?
Content writing for impact reports. What works?

Insights from the creation of two different impact reports we’ve written for clients.
Stuff report – climate business action incl GoodSense

Interview with the Sustainable Business Council, The University of Otago and GoodSense.