SBN Conference 2019 – Communicating The End of Plastic as We Know It
GoodSense conducted a workshop at ‘The end of plastics as we know it conference’ on 28th August 2019 and were delighted to support the Sustainable Business Network with this ako.
Ethical marketing and telling climate action stories – Stuff interview
GoodSense ethical marketing specialist interview by Stuff about Snowberry climate action and ethical marketing.
Video explainer – cloud technology client Catalyst Cloud
Make video part of your content strategy – script writing and project management. See how this helped our client Catalyst Cloud up their content game.
GoodSense brand differentiation – ethical marketing workshops 2019
Brand differentiation – helping positive business and social enterprise stand out – marketing workshop with GoodSense, the Ākina Foundation and the Sustainable Business Network.
Marketing workshop – collaborative process – te kupu Māori ako
Collaborative marketing workshops for sustainable business and social entrepreneurs drawing on te ao Māori principle of āko
Colmar Brunton study shows rise in kiwis eating meat free
The 10th annual research report on New Zealanders and sustainability has been published by Colmar Brunton. Highlights include the ongoing rise in people eating vegan at least sometimes, now 1 in 10 of us, and the dominance of worry about plastics.
Setting the standard for marine conservation and tourism.
Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.
Art and an arrival!
The GoodSense team are thrilled by the breadth, depth and caliber of work our clients entrust to us. We are excited to be working with organisations at the forefront of conservation, skincare, plant-based food, open-source technology, community design and resilience building, among others.
How’s your chat up line?
We’ve been stoked to start the year helping these two new GoodSense clients introduce their story in these pithy chat-up lines. Your brand’s tagline – your primary marketing ‘slogan’ if you like – works just like a chat up line. Its job is to make your audience feel you will understand what they need and inspire them to want to find out more; to start a conversation with you.
It’s a less meaty new year
Following animal-rights lobbying by me and my sister our family all went vegetarian when I was about 13. I ate meat for a couple of years at Uni at the end of the eighties, mainly as I was a lazy cook with limited easy, cheap veggie options on supermarket shelves.