Powerhouse Wind – Overview
At GoodSense we were able to create a quick-win website for this client ourselves, ensuring enough care could also be taken with site planning, so the website is strategically strong, and write effective sales copy and basic search optimisation.
Video conferencing – Hand signals help!
We’re now using hand signals to run our marketing strategy workshops using video conferencing. Here’s how >
Woman’s Day showcases First Kids’ Bikes Made From Recycled Plastic Bottles
Wishbone’s latest product development is part of the NZ government’s Gen Less initiative on carbon dioxide reduction and, together, the couple are on a passionate mission to disrupt the global toy industry.
TetraMap Certified! Congrats Kylie! Using the power of difference in teams
Team member Kylie Bailey recently gained her TetraMap certification and has been using her new skills daily to facilitate workshops and deliver effective coaching sessions
Marketing claims about environmental and social benefits? Handle with care!
GoodSense ethical marketing team member Kylie Bailey talks to Stuff about greenwash and marketing sustainability
Kaipātiki Project – Overview
GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold new tagline and brand strategy and planned and project managed their new brand identity and website. The vital impact this not-for-profit has in the Auckland region is being increasingly recognised and the organisation now has a brand and online presence to reflect this mana.
What the New Zealand Climate Act means for marketing
To celebrate the new Zero Carbon Act, here’s a flourish of five examples of marketing for a lower-carbon future.
Zero Carbon Christchurch Conference 2019
GoodSense conducted a workshop at the Carbon Zero Christchurch conference on 11th October 2019 and were delighted to support Enviro-Mark Solutions and the Sustainable Business Network with this ako.
How we use flexi-working at GoodSense
GoodSense is an ethical marketing business that has been leading in marketing sustainability since 2010. We have a team of a dozen experienced people across four centres – Auckland, Taupo, Wellington and Christchurch – and no office. We have a dozen home offices and one of our Directors, Jo Patterson, has a desk in a […]
Collaboration is nuts!
We have a tendency as humans to admire heroes – the triumph of the individual. But solo achievement is rare and maybe over-emphasised. Much that is of value takes a team to create; different individuals and skills combine to create the outcome.