New! Grants available for marketing pre-investment
Our friends at Akina have $100K of new Investment Readiness funding available now.
Rollout of GoodSense marketing workshops with Ākina and SBN
Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with Ākina and the Sustainable Business Network into a series of marketing capacity building workshops in 2018.
200 hundred businesses, communities and Kiwi leaders call for climate action
Above: Eating the talk – GoodSense team vegan lunch at Rabbit We are very proud to be one of 200 signatories on the open letter delivered by WWF-New Zealand and Generation Zero to New Zealand climate minister James Shaw on Wednesday 6 June at 9.00am. As WWF says in their post here: “The signatories pledge […]
How greenwashing became big business
How greenwash became big business
Kath Dewar, quoted by Stuff:
“Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.”
Read more from our interview with The Spinoff, 10 May 2018
Simon Sinek’s missing W
I’ve a bone to pick with Simon Sinek. I’m not the first but the bone is significant; a hefty femur not a minor metatarsal, so I feel my vent is justified.
Simon’s chart-busting Ted Talk ‘Start with why’ has inspired thousands of business leaders to embrace their purpose – and that is all to the good. It also frames strategy as How and What, which I’ve always found useful.
Whanganui workshop this week – free – Write persuasive messages
Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath Dewar, at this free, interactive public workshop in Whanganui on Friday. Learn how to put your passion into compelling words that will attract support, customers or funders. This motivating and practical workshop is being delivered for the first time outside […]
Go Live – Phone, camera, action!
Over winter, I experimented with the live video feed functions in Facebook and Twitter. Both social media platforms now offer the ability to record video live on your phone and have it shared in real-time on your social pages. And it’s free. The videos stay available for later playback and you can set up to download to your device afterwards.
Renewables in Ōtepoti – marketing climate action
Every business needs to be taking climate action and talking about it without greenwash. Marketing MD Kath Dewar discusses a recent Dunedin visit.
The SBN’s 2016 conference #authenticbusiness
A collection of our favourite quotes from presenters and participants at the Sustainable Business Network’s 2016 Conference, #authenticbusiness. “Human nature is wired to help us succeed in sustainability” Niki Harre “I post raw emotions when I’m climbing cos no one’s going to tell me to harden up!” Dave of @Sea2Summit7 talking about mental health, values […]
New World turn over new leaf in collectibles
Update: We have conducted a hands on review of New World’s Little Garden collectibles range – watch our short video to see why we rated their new range 3.5 stars out of a possible 5. Last August we were in the Dominion Post/Stuff critiquing the Little Shop sales promotion campaigns run by New World supermarkets. […]