Kath Dewar – Page 3 – Goodsense 2026

Don’t greenwash – you’ll make yourselves look like idiots

Our founder Kath Dewar on this and more in Radio NZ interview on greenwash and what makes for good marketing of sustainability.

Hooray for Kate Jamieson!

Even in the spatial and temporal distortions of lockdown, the universe can sometimes deliver tāonga to us. The universe gifted GoodSense a treasure this past winter in the talented comet that is Kate Jamieson. An experienced all-round marketer, Kate decided a good while ago she would only use her talents for good, and joined our […]

The Kitchen Project

The Kitchen Project is a collaboration between ATEED, Panuku Development Auckland and Healthy Families.

Sharing the Goodness

GoodSenser Kylie Bailey will be a key speaker at the upcoming NZ Social Media Forum in July 2018.

I name you…

Names have power. Through the mythology of many cultures, knowing the true name of someone, or something, gives us power over it – a power to know it.

The Future of Food is more mindful

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

Make 2018 the year to go green

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

Kiwi consumers are voting with our wallets

Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones [business leaders] realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017