Growing a B Corp sustainability supply chain – GoodSense ethical marketing
It was exciting to find that within our first six months of being a Certified B Corporation ( B Corp ), GoodSense was a link in a sustainability supply chain. As a marketing company, we’d both bought services from a fellow B Corporation and been chosen by a B Corp.
Ethical Investing NZ – New Case Study
We created a new name, brand identity and messaging, a new website and a marketing communications plan for ethical investing company, C2C. The new name, Ethical Investing NZ, repositioned the growing team as market leaders and gave the whole team a new confidence in promoting their services.
GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar
On 10th February, as the cyclone veered closer, Katherine contributed to the Global Sustainable Business Summit,
Marketing sustainability insights – period undies
Period undies brand Thinx has announced a US$5m settlement to customers. The case has important lessons for all brands making environmental claims.
B Corp Certified – GoodSense ethical marketing
GoodSense ethical marketing is now officially good! As a Certified B Corporation, we’re accredited for social and environmental performance, accountability and transparency.
Choose your marketing channels! What media mix is right for your marketing?
Choose your marketing channels! What media mix is right for your marketing?
Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint
Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.
Prime time alert on greenwash – The Project tells the public what to watch for
When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.
The cat on the three legged stool – tell your story in an ad-blocked world.
Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…
Onwardly – New Case Study
At GoodSense we were able to develop a brand strategy, key messaging, and a marketing communications plan for the successful pre-launch and go-live of Onwardly. Plus, coach Phil on how to run effective email campaigns, manage blog and LinkedIn activity, and ways to engage with journalists.