Art in Asia
Our very own GoodSenser Natalie Guy was awarded the inaugural 2017 Asia New Zealand Foundation…
We dig it – but only a bit more
Update 2017: Upgraded GoodSense rating for New World’s Little Garden We’re delighted Little Garden succeeded and has been re-run this year. Its whole foundation and ethos is more ethical than Little Shop. Where Little Shop groomed brand-aligned packaged foods consumers, Little Garden inspires connection with soil, seed, nature, health, natural food and life. Kei te […]
CIOs sorted at Summit
CIO Summit This is the first time Deptive participated at the CIO Summit. GoodSense helped them plan and develop marketing at the event to achieve their goal of generating qualified leads from CIO’s. We managed the wrap banner, the furniture & screens for the stand, plus this poster to promote a prize draw that was […]
Food mags munch on dairy-free cheddar
Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial […]
New look and messaging for STACK – online and off
STACK create workplace design brilliance for their clients. I guess this means we shouldn’t have been surprised when the first manifestation of the updated brand we helped them create was new carpet for their own offices, modelled above by Poppy. Our marketing brief from STACK commercial interior specialists was to clarify and update their brand […]
You have a new website – so now what?
Tips and priorities for new website marketing Your new website is stunning and as bright as fresh snow on a mountain range. It took focused effort to make it happen, even with expert marketing help. But to get new customers zipping down its slopes, delivering returns from your website investment, there’s more work to be done. You […]
Opinion: Genesis Flybuys an ethical fail
With over half their power generated from burning coal and gas, Genesis Energy’s new Fly Buys promotion is literally rewarding customers to accelerate climate change. The more power Genesis customers use, the more Fly Buys points they earn. The redemption rate is quite low, at 1 point for each $50 spent on power, but it’s […]
Marketing sustainability without greenwash
Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only webinar for the Sustainable Business Network on how to define a brand that soars without getting burned. In the webinar she discussed the key steps to build your brand and the sustainability benefits in an inspiring and authentic way. Effective messages reach […]
We signed up for the climate – will you?
We’re proud to be one of 60 signatories on an open letter to the New Zealand Government on climate change which was sent to Climate Change Minister, Paula Bennett on the 22 November 2016. The signatories represent sectors including transport, retail, fishing, tourism, hospitality, wine, conservation, science, beauty, medicine, health and religion. The open letter […]
GoodSense gets in behind NZ Software
We’re stoked to announce GoodSense co-owner and Director Jo Patterson has been appointed to the executive Board of the NZ Software Association. GoodSense is passionate about tech companies and their potential in New Zealand. We’re excited by some of the great innovations we’re discovering through Jo’s involvement with the Board. December 2015.