Ethical marketing sharing and learning Q4 2024
Our ethical marketing and science communications work at GoodSense is always evolving. As a team we aim for ‘ako’ – in which we learn together, along with those we teach – in all our work.
Science communication channels – Plugged in to all your choices?
During seven years of science communication work across five of the National Science Challenges in Aotearoa, and in our other science communication work with clients, we used a wide range of communication channels.
Let’s share stuff and do good
Little Big Shed is the brand-new online platform to help people share stuff and do good.
Guest blog: 5 Must-Read Books for Change Makers
Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest.
Digital downgrading – are your customers flipping out?
What will it mean for your marketing if the trend away from smart phones to basic flip ‘feature’ phones and other dumb phones continues?
Target Audience Focus
Focus on your target audience for marketing and communications success. Free tool
Kia kaha te reo Māori!
Here’s what we say when clients who don’t whakapapa Māori ask us about using te reo, based on our learnings from those wiser than us.
Social impact – Sunday spotlights Woven Earth
Sunday magazine features Woven Earth’s support for families harmed by domestic violence
How ethical are your social media choices?
Does the ethical approach of the social media channels you use for communications and marketing reflect your values?
Content writing for impact reports. What works?
Insights from the creation of two different impact reports we’ve written for clients.