Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint
Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.
Prime time alert on greenwash – The Project tells the public what to watch for
When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.
The cat on the three legged stool – tell your story in an ad-blocked world.
Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…
Onwardly – New Case Study
At GoodSense we were able to develop a brand strategy, key messaging, and a marketing communications plan for the successful pre-launch and go-live of Onwardly. Plus, coach Phil on how to run effective email campaigns, manage blog and LinkedIn activity, and ways to engage with journalists.
Beyond platitudes #BlackLivesMatter
Adidas quick, alongside other brands, to share posts in solidarity with #BlackLivesMatter, now find themselves asked to apologise by Julia Bond, a black Adidas designer, for the unaddressed racism she experiences at work. It’s vital every business, including us at GoodSense, address the unconscious bias in our organisations and our communications. Read more >
Getting started – Business sustainability resources
Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools to support your journey.
Collaboration is nuts!
We have a tendency as humans to admire heroes – the triumph of the individual. But solo achievement is rare and maybe over-emphasised. Much that is of value takes a team to create; different individuals and skills combine to create the outcome.
GoodSense brand differentiation – ethical marketing workshops 2019
Brand differentiation – helping positive business and social enterprise stand out – marketing workshop with GoodSense, the Ākina Foundation and the Sustainable Business Network.
Setting the standard for marine conservation and tourism.
Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.
Natural skincare delivered to your door.
Sometimes new products, that are better for us and for nature, come in new ways. In this video Kath opens her delivery of BeeBio’s Aú Naturale skincare refills. The New Zealand skincare pioneer sells by subscription, with starter packs and refills delivered to your door.