We recertified as a B Corp – so what?
We re-certified – so what? In July 2025, three years after we first certified as a B Corp, we received the official thumbs up from our B Corp assessors at B Lab, that we had successfully requalified, with an increased performance score of 94.6. The median score for ordinary businesses, curious enough to complete the […]
Guest blog: 5 Must-Read Books for Change Makers
Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest.
Digital downgrading – are your customers flipping out?
What will it mean for your marketing if the trend away from smart phones to basic flip ‘feature’ phones and other dumb phones continues?
Guest blog: Why do I use my pronouns, and you might too?
As communicators and marketers, we must be always conscious that our communication is robust and inclusive.
Target Audience Focus
Focus on your target audience for marketing and communications success. Free tool
Guest blog: The Hungry Caterpillar, My Carbon Footprint and Using Data for Good
A story about ethical data use and how privacy can support ESG goals.
How to get more impact from your messaging to communicate science
In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.
Kia kaha te reo Māori!
Here’s what we say when clients who don’t whakapapa Māori ask us about using te reo, based on our learnings from those wiser than us.
Ethical Investing NZ – New Case Study
We created a new name, brand identity and messaging, a new website and a marketing communications plan for ethical investing company, C2C. The new name, Ethical Investing NZ, repositioned the growing team as market leaders and gave the whole team a new confidence in promoting their services.
Choose your marketing channels! What media mix is right for your marketing?
Choose your marketing channels! What media mix is right for your marketing?