You have a new website – so now what?
Tips and priorities for new website marketing Your new website is stunning and as bright as fresh snow on a mountain range. It took focused effort to make it happen, even with expert marketing help. But to get new customers zipping down its slopes, delivering returns from your website investment, there’s more work to be done. You […]
International leadership on marketing sustainability
GoodSense was recently invited to contribute content for the UK-based Chartered Institute of Marketing’s sustainability series. Both myself and Jo Patterson are Fellows of the UK Chartered Institute of Marketing and this provides an avenue to extend and promote our thought leadership in marketing, into an international forum. Here’s an at-a-glance summary with links to the full articles.
Plastic collectibles
Advertising to children turns a corner.
Make your marketing sing – Project NZ 2015
Make your sustainability story sing with GoodSense advice