GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar
On 10th February, as the cyclone veered closer, Katherine contributed to the Global Sustainable Business Summit,
Marketing sustainability insights – period undies
Period undies brand Thinx has announced a US$5m settlement to customers. The case has important lessons for all brands making environmental claims.
Don’t greenwash – you’ll make yourselves look like idiots
Our founder Kath Dewar on this and more in Radio NZ interview on greenwash and what makes for good marketing of sustainability.
Why building the tourism sector back better must back truly local
This interesting article in Stuff today on tourism operator feedback about the way the Government’s $17m transition fund for is being utilised and distributed sparked much discussion amongst the GoodSense team. So much, in fact, we felt compelled to respond in this article.
Plastic free pioneers!
Ground breaking organisations are responding to New Zealanders growing call for businesses to help them go plastic-free. At GoodSense we’ve been stoked to begin work with two such plastic-free pioneers this year – and to see one of our clients who was new in 2019 go from strength to strength.
How greenwashing became big business
How greenwash became big business
Kath Dewar, quoted by Stuff:
“Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.”
Read more from our interview with The Spinoff, 10 May 2018
Make 2018 the year to go green
The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.
Kiwi consumers are voting with our wallets
Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones [business leaders] realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017
SBN Awards
GoodSense found ourselves at the heart of the most exciting sustainable business event of the year on 30th November.
Food mags munch on dairy-free cheddar
Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial […]