Food mags munch on dairy-free cheddar
Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial […]
Marketing sustainability without greenwash
Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only webinar for the Sustainable Business Network on how to define a brand that soars without getting burned. In the webinar she discussed the key steps to build your brand and the sustainability benefits in an inspiring and authentic way. Effective messages reach […]
Whanganui workshop this week – free – Write persuasive messages
Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath Dewar, at this free, interactive public workshop in Whanganui on Friday. Learn how to put your passion into compelling words that will attract support, customers or funders. This motivating and practical workshop is being delivered for the first time outside […]
Plastic collectibles
Advertising to children turns a corner.
Make your marketing sing – Project NZ 2015
Make your sustainability story sing with GoodSense advice