Guest blog: 5 Must-Read Books for Change Makers
Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest.
Guest blog: Why do I use my pronouns, and you might too?
As communicators and marketers, we must be always conscious that our communication is robust and inclusive.
Target Audience Focus
Focus on your target audience for marketing and communications success. Free tool
Guest blog: The Hungry Caterpillar, My Carbon Footprint and Using Data for Good
A story about ethical data use and how privacy can support ESG goals.
How to get more impact from your messaging to communicate science
In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.
Marketing claims about environmental and social benefits? Handle with care!
GoodSense ethical marketing team member Kylie Bailey talks to Stuff about greenwash and marketing sustainability
Ethical marketing and telling climate action stories – Stuff interview
GoodSense ethical marketing specialist interview by Stuff about Snowberry climate action and ethical marketing.
How’s your chat up line?
We’ve been stoked to start the year helping these two new GoodSense clients introduce their story in these pithy chat-up lines. Your brand’s tagline – your primary marketing ‘slogan’ if you like – works just like a chat up line. Its job is to make your audience feel you will understand what they need and inspire them to want to find out more; to start a conversation with you.
5 steps to creating engaging content
There’s no denying it – content is still unabashedly queen of the digital world and today there’s so many fun and exciting ways to share the awesome stories of your business or organisation.
Rollout of GoodSense marketing workshops with Ākina and SBN
Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with Ākina and the Sustainable Business Network into a series of marketing capacity building workshops in 2018.