Kiwi consumers are voting with our wallets
Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones [business leaders] realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017
SBN Awards
GoodSense found ourselves at the heart of the most exciting sustainable business event of the year on 30th November.
GoodSense marketing workshop a success
The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…
New look and messaging for STACK – online and off
STACK create workplace design brilliance for their clients. I guess this means we shouldn’t have been surprised when the first manifestation of the updated brand we helped them create was new carpet for their own offices, modelled above by Poppy. Our marketing brief from STACK commercial interior specialists was to clarify and update their brand […]
Are you using Other People’s Networks?
While it’s important – if demanding – for businesses to create their own online content, these stories can often just end up reaching the same people. The internet’s unquenchable thirst for new content creates exciting opportunities to access Other People’s Networks. Businesses with exciting stories or experience to share can often find online platforms that want to carry their stories. However the platforms rarely have budget to pay for content but if you can write it – or get help from someone who can (like us, hint hint!) then they can help you spread the word very effectively across their networks.
Five marketing must-haves before asking the crowd to invest
Make the most of your equity by getting your marketing sorted BEFORE you ask the crowd to invest – five must-have tips for 2016 from GoodSense
Plastic collectibles
Advertising to children turns a corner.
Sustainable Marketing – The evidence is in & now marketers can adapt fast with Sustainable Marketing Online
Find out more about the Sustainable Marketing online course and sign up today at the Marketing Association, the Sustainable Business Network or with GoodSense Learning. Why sustainability is a major marketing opportunity We don’t buy things the way we used to. The evidence is overwhelming and no longer just anecdotal. As analysis by Nielsen of […]