Finalists for Transformational Leadership – Sustainable Business Awards
15 years of trying to do what’s right – now we’re ‘Next’ Since we founded in 2010, GoodSense has established, and done our best to show leadership in, best-practice in marketing sustainability. Now we’re on the Next List, as the only marketing and communications sector business among 119 Sustainable Business Award finalists in 2025. This […]
Marketing strategy – whiteboards and staring at walls
Marketing strategy – the power of thinking Marketing strategy. It’s the clear approach that will direct your marketing plan, the way a film Director will shape the path and colour of a movie. Most marketing is tactics, all the things done. Think of these as what a movie Producer would organise; all the practical components […]
Marketing’s culpability and extreme-consumerism
On reducing humans to ‘consumers’ and why it needs to stop. When I talk about the marketing industry I’ve been part of for over 30 years, I describe it as “a powerful sector that makes us feel bad about ourselves, so we buy stuff we don’t need that lasts 5 minutes, by design, and ends […]