Make 2018 the year to go green
The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.
Kiwi consumers are voting with our wallets
Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones [business leaders] realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017
SBN Awards
GoodSense found ourselves at the heart of the most exciting sustainable business event of the year on 30th November.
CIOs sorted at Summit
CIO Summit This is the first time Deptive participated at the CIO Summit. GoodSense helped them plan and develop marketing at the event to achieve their goal of generating qualified leads from CIO’s. We managed the wrap banner, the furniture & screens for the stand, plus this poster to promote a prize draw that was […]
Scaling the summit of content marketing
It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >
Looking good – and doing the sales
Our clients Energy TS – now CarbonEES – showcased their powerful software for reducing energy and CO2 at the new Facilities Integrate expo on 15th – 16th October. We loved helping the team show off the product with new messaging focussed on the target audience, a new display, video and sales collateral. “Thanks Kath, Caroline […]
Plastic collectibles
Advertising to children turns a corner.
Are pester power collectibles crossing the line?
The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. […]
Its been 14 years and they’re still not talking
I recently got a dizzying flashback to the days when digital marketing was all emails, databases, banner ads and, if you were lucky, websites that actually let users DO something. The flashback was caused by Steve Hart’s interview with IDC group vice-president, Rich Vancil, in the Weekend Herald. Vancil was visiting NZ from the US to […]
Native Advertising
What is ‘native’?
A new form of promotion has emerged in the last year or so, called Native Advertising. It is a way for brands to sponsor the creation of an editorial section of a website, newspaper or magazine. The brand gets associated with the content theme of the section, the editor gets to retain editorial freedom over content and the publisher gets a new revenue stream.