We recertified as a B Corp – so what?
We re-certified – so what? In July 2025, three years after we first certified as a B Corp, we received the official thumbs up from our B Corp assessors at B Lab, that we had successfully requalified, with an increased performance score of 94.6. The median score for ordinary businesses, curious enough to complete the […]
Ethical marketing sharing and learning Q4 2024
Our ethical marketing and science communications work at GoodSense is always evolving. As a team we aim for ‘ako’ – in which we learn together, along with those we teach – in all our work.
Don’t greenwash – you’ll make yourselves look like idiots
Our founder Kath Dewar on this and more in Radio NZ interview on greenwash and what makes for good marketing of sustainability.
Hooray for Kate Jamieson!
Even in the spatial and temporal distortions of lockdown, the universe can sometimes deliver tāonga to us. The universe gifted GoodSense a treasure this past winter in the talented comet that is Kate Jamieson. An experienced all-round marketer, Kate decided a good while ago she would only use her talents for good, and joined our […]
SBN Awards finalists – sharing sustainable marketing skills
We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for Impact …
Positive changes to come from COVID-19
As Aotearoa settles back into a post-lockdown ‘normal’, in our self-isolating bubble, apart from the world, we have a unique opportunity to reflect. Jo and I did some of this in a recent meeting with our accountant, who nudged me to share our observations.
ATEED Sustainability Is Your Business – GoodSense Resources
Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools you can access that will support your journey.
TetraMap Certified! Congrats Kylie! Using the power of difference in teams
Team member Kylie Bailey recently gained her TetraMap certification and has been using her new skills daily to facilitate workshops and deliver effective coaching sessions
Setting the standard for marine conservation and tourism.
Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.
How’s your chat up line?
We’ve been stoked to start the year helping these two new GoodSense clients introduce their story in these pithy chat-up lines. Your brand’s tagline – your primary marketing ‘slogan’ if you like – works just like a chat up line. Its job is to make your audience feel you will understand what they need and inspire them to want to find out more; to start a conversation with you.