Sharing the Goodness
GoodSenser Kylie Bailey will be a key speaker at the upcoming NZ Social Media Forum in July 2018.
Simon Sinek’s missing W
I’ve a bone to pick with Simon Sinek. I’m not the first but the bone is significant; a hefty femur not a minor metatarsal, so I feel my vent is justified.
Simon’s chart-busting Ted Talk ‘Start with why’ has inspired thousands of business leaders to embrace their purpose – and that is all to the good. It also frames strategy as How and What, which I’ve always found useful.
I name you…
Names have power. Through the mythology of many cultures, knowing the true name of someone, or something, gives us power over it – a power to know it.
The Future of Food is more mindful
The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.
Make 2018 the year to go green
The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.
Kiwi consumers are voting with our wallets
Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones [business leaders] realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017
GoodSense marketing workshop a success
The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…
You have a new website – so now what?
Tips and priorities for new website marketing Your new website is stunning and as bright as fresh snow on a mountain range. It took focused effort to make it happen, even with expert marketing help. But to get new customers zipping down its slopes, delivering returns from your website investment, there’s more work to be done. You […]
Scaling the summit of content marketing
It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >
Plastic collectibles
Advertising to children turns a corner.