Ethical marketing sharing and learning Q4 2024
Our ethical marketing and science communications work at GoodSense is always evolving. As a team we aim for ‘ako’ – in which we learn together, along with those we teach – in all our work.
Science communication channels – Plugged in to all your choices?
During seven years of science communication work across five of the National Science Challenges in Aotearoa, and in our other science communication work with clients, we used a wide range of communication channels.
Guest blog: 5 Must-Read Books for Change Makers
Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest.
Digital downgrading – are your customers flipping out?
What will it mean for your marketing if the trend away from smart phones to basic flip ‘feature’ phones and other dumb phones continues?
Guest blog: Why do I use my pronouns, and you might too?
As communicators and marketers, we must be always conscious that our communication is robust and inclusive.
Target Audience Focus
Focus on your target audience for marketing and communications success. Free tool
Guest blog: The Hungry Caterpillar, My Carbon Footprint and Using Data for Good
A story about ethical data use and how privacy can support ESG goals.
How to get more impact from your messaging to communicate science
In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.
Choose your marketing channels! What media mix is right for your marketing?
Choose your marketing channels! What media mix is right for your marketing?
Whanganui workshop this week – free – Write persuasive messages
Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath Dewar, at this free, interactive public workshop in Whanganui on Friday. Learn how to put your passion into compelling words that will attract support, customers or funders. This motivating and practical workshop is being delivered for the first time outside […]