Ethical marketing sharing and learning Q4 2024
Our ethical marketing and science communications work at GoodSense is always evolving. As a team we aim for ‘ako’ – in which we learn together, along with those we teach – in all our work.
Science communication channels – Plugged in to all your choices?
During seven years of science communication work across five of the National Science Challenges in Aotearoa, and in our other science communication work with clients, we used a wide range of communication channels.
Let’s share stuff and do good
Little Big Shed is the brand-new online platform to help people share stuff and do good.
How to get more impact from your messaging to communicate science
In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.
Social impact – Sunday spotlights Woven Earth
Sunday magazine features Woven Earth’s support for families harmed by domestic violence
How ethical are your social media choices?
Does the ethical approach of the social media channels you use for communications and marketing reflect your values?
Content writing for impact reports. What works?
Insights from the creation of two different impact reports we’ve written for clients.
Growing a B Corp sustainability supply chain – GoodSense ethical marketing
It was exciting to find that within our first six months of being a Certified B Corporation ( B Corp ), GoodSense was a link in a sustainability supply chain. As a marketing company, we’d both bought services from a fellow B Corporation and been chosen by a B Corp.
Ethical Investing NZ – New Case Study
We created a new name, brand identity and messaging, a new website and a marketing communications plan for ethical investing company, C2C. The new name, Ethical Investing NZ, repositioned the growing team as market leaders and gave the whole team a new confidence in promoting their services.
Onwardly – New Case Study
At GoodSense we were able to develop a brand strategy, key messaging, and a marketing communications plan for the successful pre-launch and go-live of Onwardly. Plus, coach Phil on how to run effective email campaigns, manage blog and LinkedIn activity, and ways to engage with journalists.