Let’s share stuff and do good
Little Big Shed is the brand-new online platform to help people share stuff and do good.
Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint
Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.
Prime time alert on greenwash – The Project tells the public what to watch for
When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.
The cat on the three legged stool – tell your story in an ad-blocked world.
Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…
Setting the standard for marine conservation and tourism.
Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.
Natural skincare delivered to your door.
Sometimes new products, that are better for us and for nature, come in new ways. In this video Kath opens her delivery of BeeBio’s Aú Naturale skincare refills. The New Zealand skincare pioneer sells by subscription, with starter packs and refills delivered to your door.
5 steps to creating engaging content
There’s no denying it – content is still unabashedly queen of the digital world and today there’s so many fun and exciting ways to share the awesome stories of your business or organisation.
Junk food marketers culpable for childhood obesity
Junk food marketers culpable for childhood obesity
Kath Dewar on Radio NZ
Kath says we need to behave more ethically and responsibly and start making choices in our own businesses to spend more money on getting people information so they can make better choices with better food.
Listen to the interview as featured on Radio NZ on 11 July 2018
Rollout of GoodSense marketing workshops with Ākina and SBN
Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with Ākina and the Sustainable Business Network into a series of marketing capacity building workshops in 2018.
How greenwashing became big business
How greenwash became big business
Kath Dewar, quoted by Stuff:
“Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.”
Read more from our interview with The Spinoff, 10 May 2018