Say it more effectively!
The target of your communications probably doesn’t react to them the way you would. They might want more facts. They might want more background. They might want to hear more about the impact on people. Or they might want more bright colours and new ideas than you would. This applies if you’re pitching a sales […]
A thriving green Auckland ahead?
The future of Auckland’s economy is in good shape if the innovation and energy of the participants in the new Auckland Council Green Growth Programme I met last Wednesday is anything to go by.
I was excited and impressed by the thoughtfulness and focus of the founders of the emerging sustainable businesses taking part.
Online Sustainable Marketing course
The NZ Marketing Association, the Sustainable Business Network and GoodSense Learning are launching what is thought to be the world’s first online professional course in Sustainable Marketing. The course will train marketers how to adapt to the growing consumer and commercial concerns about sustainability, how to avoid the dreaded ‘greenwash’ and lead their brands to […]
Sustainable Marketing – The evidence is in & now marketers can adapt fast with Sustainable Marketing Online
Find out more about the Sustainable Marketing online course and sign up today at the Marketing Association, the Sustainable Business Network or with GoodSense Learning. Why sustainability is a major marketing opportunity We don’t buy things the way we used to. The evidence is overwhelming and no longer just anecdotal. As analysis by Nielsen of […]
Scrubbing up grubby brands and clean slate competition
At June’s Executive Marketing breakfast, innovation maestro, Stefan Preston showcased US brand Method as an exemplar of building market share through radical new thinking. As well as significant innovation in packaging, distribution deals and promotional personality for household cleaning category, Method targeted their ‘natural ingredients’ products to meet significant LOHAS segment’s needs. The company has built sales […]
Good news for ethical marketing
Photo credit: www.consumeraffairs.govt.nz
From June 2014, advertisers in NZ must not make unsubstantiated claims. GoodSense supports this move to more transparent advertising.
One News, Sunday 15th June 2014
“I’d like my child to be a child, rather than a consumer, thanks.”
– The stings in the tail of pester-power sales promotion
For five weeks, from early May to mid Jun 2014, Countdown supermarket rewarded every $20 spent in-store with a DreamWorks character card. Made from sturdy plastic the collectable series featured the iconic characters in a tilting hologram. The sales promotion quickly became a craze among children leading some schools to ban the cards.
Green marketing Q & A with the SBN
3rd June 2014 Hear Kath Dewar, GoodSense Managing Director, talk about delivering good green marketing and bring an end to greenwash in this interview with the Sustainable Business Network. “The key is communicating clearly, with authenticity and transparency, and not trying to pass yourself off as something you’re not”. Read the full article. Thanks to the Sustainable Business […]
C+ effort for women speakers
Why I’m giving Conferenz a C+ effort to fix gender fail
Conferenz promotion image©, Conferenz
I can’t have been the only woman to lose interest in this week’s CEO Summit when the speaker revealed zero women. There are some great guys in the line up – including a personal fave and repeat-client Simon West – and I’d love to hear Jo Brosnahan speak, but she’ll just be chairing the blokes.
So with no women role models, despite all the well documented pros of gender balance in management and governance, I recycled the invite and posted a disgruntled tweet.
Transforming Business Conference 2013, SBN
Mega-Efficiency – Consumer Perspectives
On 4th September 2013, Kath Dewar presented at the Sustainable Business Network Conference 2013, sharing consumer perspectives on mega-efficiency and a green marketing perspective.
Watch the full video below or the short excerpts under each section. We recorded it guerrilla style so apologies for the production quality on this one!